What to Expect at New York Fashion Week 2022
By: Tajiya Holland
New York Fashion Week is back like clockwork, but it won’t be the same as seasons or years before. International brands are making their debut, the digital world is transforming the physical space, and the anticipation for ornate presentations and parties is high.
Proenza Schouler, Rebecca Minkoff, and Bronx and Banco are a few brands kicking off the week on Friday, September 9th. Continue reading to see what’s new and what you can expect.
Vogue celebrates 130 years in fashion
The event: On September 12, Vogue will celebrate its 130th birthday with a global fashion event, “Vogue World.” This occasion celebrates new attitudes, personalities, and influences shaping fashion today. It entails a live runway show featuring fall 2022 collections inspired by fashion’s new world and a street fair experience. According to editor-in-chief Anna Wintour, “New York is the perfect place for this— a city as dynamic and revitalized as fashion is today.”
Afterpay’s NFTs Unlock Access to Runway Shows
The event: Afterpay teamed up with five designers for an exclusive NFT drop that unlocks upgraded access to NYFW. Kim Shui, Jonathan Simkhai, anOnlyChild, The Blonds, and ALTU created keys that grant customers access to the “phygital” product but also their runway shows and limited-edition products. This approach sparks a new level of engagement as the digital and physical experience is brought together for consumers and designers. All proceeds go towards Free Arts NYC, a non-profit organization that empowers youth in underserved communities through art and mentoring programs.
How to join: Purchase an NFT on Afterpay for a chance to unlock access to runway shows and limited-edition products.
How to join in-person and live stream shows
You will want to stay tuned throughout the week, guaranteeing to capture the biggest and most talked about moments. Brands such as Tom Ford, Michael Kors, and Selkie are closing the season’s shows on Wednesday, September 14th. What are you most interested in partaking or witnessing?