Meet the Woman Behind Instagram’s Coziest Feed

By: Medgdayln Leilani

With over 90,000 followers on Instagram, Kourtney of @kokokourtney knows a thing or two about aesthetics. We spoke to Kourtney about growing her online audience, her interests, staple pieces, gaining a huge audience, and even gathered some of her best tips for finding your style. 

Can you tell us about yourself and your interests?

My name is Kourtney. I’m a 25-year-old post-grad of Psychology who lives in the Midwest of the USA. I have my Master’s degree in Psychology/Mental Health Counseling — I want to be a Child Psychologist. My other interests include art, photography, coffee shops, minimalism, writing, and anything cozy!

What inspired you to create blog-style posts on Instagram? Did you ever imagine you’d have this many followers?

I love photography and anything artistic — so I just combined my love for photography and art into one. I think my photos are an artistic portrayal of my life. I never thought in a million years that so many people would be interested in my life or my photos. I feel incredibly blessed that so many people are.

What are your staple pieces for the winter season?

My staple pieces this winter are my black thigh-high boots, cranberry-colored cardigan, Doc Marten boots, brown faux suede mini skirt, dark blue high waist jeans, oversized gray coat, and chunky cream-colored turtleneck.

What are your favorite books and films? What will you be reading/watching this winter?

I’m very picky with books that I read and films that I watch — I only like certain genres. Currently, my favorite book and film are ‘The Girl on The Train.’ I read the book last year over Thanksgiving break and I literally couldn’t put the book down. I recently just watched the film, and it was just as flawless as the book. I was awestruck the entire time. This winter, I’ll be finishing up ‘The Graveyard Book’ by Neil Gaiman — I love thrillers, mystery, and horror. So, the spookiness of this book is perfect. My mom recently purchased ‘A Quiet Place’ and ‘Hereditary’ on DVD, so I’ll be watching those this winter. It’s not a TV show, but I will be also watching “Sharp Objects’ — I was finally able to record the series and watch a few episodes, and I’m already hooked!

How did you develop your unique style?

I found my style around 2014/2015. I really fell into a minimalistic lifestyle — so, I downsized my closet and only bought clothes of a certain color palette/style. I was inspired by the style then, and they’ve stuck with me throughout the years. This really helped me form a closet that I really love with clothes that will last me forever (and maybe can pass down to my children). My main tip is to follow people on social media whose style inspires you, and find shops that sell similar clothes. But also, don’t be afraid to try new things out and always be yourself.

Do you have any tips for people who are interested in growing their online audience?

I have a few tips! Refine your style (figure out a certain theme/look that your photos will have), listen to your audience, take clear (and nicely angled) photos, interact with your audience, be consistent, and, of course, be kind.

I am so happy that Kourtney took the time to answer my questions and give such useful and thoughtful responses to each question. Make sure to follow Kourtney on Instagram and Youtube @kokokourtney and on Tumblr at noli-coeur.tumblr.com all of her socials to keep up to date with all of her new content.