LaPierre and DreamWorks Team Up for Shrek-Inspired Nail Polish Line
Vegan nail polish brand LaPierre Cosmetics teamed up with DreamWorks Animation to create a nail lacquer line celebrating the company’s beloved Shrek franchise.
The “Shrek-ish” collection by LaPierre Cosmetics draws inspiration from the film’s characters with eight vibrant and playful colors. Encased in beautiful, branded packaging, the collection features a stylized insert card featuring an iconic character from the film and all eight shades in the collection.
All LaPierre Cosmetics are vegan, non-toxic, and cruelty-free. The company offers a range of lacquers, formulated without the ten harmful chemicals that are found in many nail polish brands.
Commenting on the collaboration for the LaPierre Cosmetics Shrek-ish Collection, Blocker said: “The signature aesthetic and irreverent humor that is an indelible part of DreamWorks Animation’s Shrek
“Shrek-ish” will be exclusively available on Instagram on October 25th-31st and all products will be available for purchase on the company’s website and on Macy’s online.
To learn more about what went into the making of this collection, we spoke to Jamon Davis, Creative Director at LaPierre Cosmetic’s “Shrek-ish” project.
What was the process behind capturing the spirit of a beloved DreamWorks movie into a nail polish line?
It was definitely a time-consuming process. A franchise like “Shrek” is no joke, even though it’s known for its humorous characters. To encapsulate all that “Shrek” brings to the table into a set was going to take a lot of devotion and research. And, that is exactly what we did. I mean hours upon hours of research! I think I watched these films at least 100 times each. And revisiting the films with mature eyes was crucial so that we could find the easter eggs that flew right over our heads when we were younger. I don’t know how I missed it when I was younger but, the creators of “Shrek” are geniuses! From parodies to classical fairytale novel callbacks, to consistent storytelling, art style, musical choice, and even political statements about gender; you can not deny the amount of hard work that has gone into this franchise.
Once the research portion of this process was completed, we chose the theme of the swamp because the Shrek films either begin, revolve or end at Shrek’s swamp. This was the foundation that the creators built on, and so that dark green, mossy tone proved itself stable enough for us to build on as well. If you look hard, you’ll notice it in all of our creative work. While I was working on graphics, web, and packaging designs, Brandi began working on creating the color palette based on the characters from the four Shrek films that she thought stood out the most. About a year of meetings, marketing plans, and creative calls led to the morphing and mixing of iconic animations with culture and class.
We truly shocked ourselves with the end results and knew we nailed it! No pun intended. So yes, the process was a lot, but a great in-house team accompanied by the support and open-mindedness of the DreamWorks team, made it feel like a breeze.
What about this collaboration excited you the most?
I am a full-time photographer so when Brandi reached out to me to be Creative Director of this DreamWorks project, the idea alone excited me! I mean, we’re talking, 20 years since the first film and 11 years since the last. Other than the spin-off content for their character, Puss-n-Boots, this would be the first content some of you have seen of Shrek in a long time. So, I had a clean canvas to work with and although there’s pressure there, there is also an opportunity for a diamond to be made. I can only hope that fans and followers deem the diamond worthy of passing down through generations.
What should fans of the movie and fans of LaPierre expect?
Fans of the Shrek franchise can expect to experience a refreshed amalgamation of the characters with a splash of LaPierre. Something mature, but reminiscent. A new look to the franchise that they know and love as, “Shrek”. Fans of LaPierre should be expecting the same level of content that Brandi always brings to the table but, times 1,000. A desirable and classy collection now accompanied by some of your favorite characters from the childhood classic, “Shrek.”
Were there any challenges you faced in bringing this line to life?
Yes! So many! From lacquer name approvals to packaging designs, web design, selection of characters to feature, Brandi accidentally deleting the webpage (lol), social media plans and so much more. Somehow, we found humor in it all and encouraged one another. We even learned that nothing tops the biggest challenge… ourselves. Being a small business, there’s an immense amount of pressure that comes with taking on a project of this caliber. You find yourself both excited you got the project and doubting you can even get the job done. It’s a roller coaster that we all experienced and would stand in line to ride over again. So once we got over that doubt and acknowledged the hard work that we put in to pitch this idea to DreamWorks, we realized that the stars were aligned. We began to embrace our creativity, talent, and through hard work discover our capabilities. That’s when all of the other obstacles became easier to parkour our way over.
This is the first time in the history of LaPierre that we have worked with animated characters and film. We are so grateful to have this opportunity. Our team and families have watched all the Shrek films at least a dozen times. So, at any point, if we were to pass out of exhaustion, they could’ve easily completed the “race” for us.
Follow @lapierrecosmetics on Instagram to participate in some exciting activities like “Magic Mirror Mondays,” “Fiona Fridays” and much more.