Ju Rhyu, Founder of Hero Cosmetics

ABOUT THIS EPISODE

Ju Rhyu is the co-founder and CEO of Hero Cosmetics, a skincare brand dedicated to fighting acne and smashing skin stigmas. Hero Cosmetics launched in 2017 with one product, Mighty Patch, as a test on Amazon. Today, Hero Cosmetics sells a box of Mighty Patch every 30 seconds through channels like Amazon, Target, Urban Outfitters, Anthropologie, and more. Rhyu’s entrance into the skincare market happened candidly when she was sent to Korea as part of her corporate job and was exposed to K Beauty in 2012. Recently, the savvy businesswoman was included in Inc Magazine’s 2019 Female Founders 100 list. 

You can listen to the episode on Spotify, Apple Podcasts, or below.

IN THIS EPISODE YOU’LL HEAR

• How Ju broke into the skincare industry with one SKU
• Ju’s advice on finding mentors, building connections, and pitching your brand  
• How Hero Cosmetics is breaking the stigma around acne through education and acne care  

Resources from the episode

Ju Rhyu on Instagram | Hero Cosmetics on Instagram | Hero Cosmetics Site

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