How to Attend New York Fashion Week: 6 Steps
By: Bahynah Hughes
Attending New York Fashion Week is a dream come true for many fashion enthusiasts, but getting an invitation to the shows can be quite challenging, especially if you’re not a celebrity, influencer, or a member of the press. However, don’t let that discourage you. Here are some tips on how to attend New York Fashion Week and get invited to shows.
Check the fashion week calendar to find shows you want to attend
The Fashion Week schedule gets published about a month before all the events begin. While there are many sites to choose from, FWO and CFDA are popular and reliable options. Check the schedule regularly and take note of the different designers that are doing shows. Please note that some shows are more exclusive and remain unlisted from the public calendar, so you may have to do a little extra digging to find them.
Send cold emails to PR companies for invites
About two weeks before fashion week begins, use Google and LinkedIn to find out which PR companies represent each designer and send out personalized emails for the shows you want to attend. Introduce yourself, mention any value you can bring to the brand, and keep the email concise. This also is the perfect time to leverage any fashion-related writing, social media posts, or work experience in your email. Send emails to as many contacts as you can—don’t expect to get a response from every PR company you reach out to.
If cold emailing is not your thing, volunteering to help set up for NYFW allows you to attend runway shows and get behind-the-scenes access to the stage, models, and production team. You can find these volunteer positions on LinkedIn, Eventbrite, and Google as Fashion Month approaches.
Download and get accepted into GPS radar
GPS Radar is a free NYFW app that streamlines all of the NYFW events and RSVPs into one place. This invite-only app is essential for getting into some shows, but it is a little tricky to get accepted into. To get access to the GPS radar community you either have to be extended an invite from a brand that uses the platform or work in the fashion industry at a reputable company. Once access is granted, you can request invitations and RSVP to other shows that might be unlisted on public sites through the app.
Apply for standing-room tickets
If you’re not able to get an invitation to a fashion show, don’t worry. Many designers and brands offer standing-room tickets, which means you can attend the show and stand at the back of the venue. These tickets are usually more affordable and easier to obtain. Keep an eye on the official New York Fashion Week website for information on how to apply for standing-room tickets.
Network with fashion industry professionals
Attending fashion events and networking with fashion industry professionals can be a great way to get invited to shows. Attend fashion industry events and conferences, meet new people, and exchange contact information. Follow up with them after the event and let them know you’re interested in attending New York Fashion Week. They might be able to get you an invitation or point you in the right direction.
Despite what you may think, you don’t have to be an influencer to attend New York Fashion Week. With these six tips, you’ll be on your way to experiencing the world’s most iconic fashion event.
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