Doja Cat’s Makeup Collab With BH Cosmetics Is Here
By: Natalia-Finnis Smart
Doja Cat’s mainstream domination continues to reach new heights. From hosting the VMAs host and starring in a global Pepsi commercial to having one of the most commercially successful albums of this year, it’s clear she hasn’t let up her grip on success. With the launch of her new makeup line in collaboration with BH Cosmetics, the multidimensional rapper is dipping her toes into new markets while remaining true to herself.
Taking a glimpse through Doja’s Instagram profile, you’ll notice a multitude of looks that highlight (no pun intended), her makeup tastes. Many of these looks include vibrant pigments accompanied by meticulous eye-liner designs.
Her occasional makeup tutorials let fans in on the looks’ formulaic process from start-to-finish, while showcasing their ability for re-creation. Each contemporary semblance accentuates the star’s diverse style and aesthetic.
The line’s assortment includes the MEGA 36 Color Shadow Palette along with three ELEMENTS Mini Shadow Quad ones, GODDESS Calligraphy Eyeliners in shades white, black, and moss green, BLOOMING Mascara, a FLORA Powder Blush Trio sets, 10-piece brush set and accompanying bag, PRISM Loose Powder Highlighters, MUSE Plumping Lip Glosses, clear to heavy tinted MIRAGE Lip Balms, and the REFLECTION gold Hand Mirror.
Fans have also expressed their excitement and positive sentiments about the line, uploading videos to TikTok about receiving the products and success when trying them out for the first time.
@jazlmao @dojacat x @BH Cosmetics 💛💖 I am so impressed by the HIGHTLIGHTER omg?? #dojacatxbhcosmetics #dojacat #bhcosmetics ♬ Woman – Doja Cat
In a recent interview with Nylon, Doja expressed her vision behind the collection citing the “divine energy of nature and all of its prismatic elements. What can happen in nature is we can often not really notice these minty shades in the woods,” the Say So artist described.
As told by Nylon, though many may categorize the celebrity beauty industry as oversaturated, her perspective about the line resides in it being especial “to her music and own personal makeup journey.” “I think everyone is creating a world of their own with all of their products and it’s beautiful to see what everybody else is doing, too,” she told the publication. Doja’s voyage into the world of all things beauty is another exploration of her interstellar odyssey, and we’re just along for the ride.