Chinese Streetwear is Taking Over Social Media

By: Lauryn Jiles

With videos of Chinese street style going viral on social media platforms, it’s no question that fashion reigns supreme in China. Photographers have long been flocking to cities like Beijing, Shanghai, and Chengdu to shoot street-style photos of uber-cool Asian trendsetters.

This paparazzi-like trend started in 2016 when one of China’s most well-known celebrities, Yang Mi, had photographers shooting her street-style photos. With popular social media platforms like Tik Tok, many street photographers and videographers have been using the app to gain recognition for their work by shooting videos of people effortlessly strutting down the streets of China.

@sh1ryinyin Take me back to China😫 #fashion #streetwear #xyzbca ♬ How You Like That – BLACKPINK

One of the most popular Tik Tok’s on street style was posted by @sh1ryinyin, with over 24 million views and 4 million likes. This viral video prompted many other users to post videos of different street styles in China, making it a social media trend.

Last week, Tik Tok user @eromei also posted a video on street style in China. The video went viral on Tik Tok with over 17.5 million views and 3 million likes. On Twitter, the video amounted to over 60k retweets and 246k likes.

Tik Tok users such as @elly.xia, @curioussyd, and @teddey have been posting street style videos on menswear and womenswear fashion, traditional Chinese clothing, Lolita fashion, alternative fashion, couples street style, and more!

With the different trends, colors, and aesthetics we see in Chinese streetwear, we definitely feel inspired to go bigger and bolder this season!