Beyoncé Releases Valentine’s Day Themed IVY Park Collection
By: Natalia Finnis-Smart
Beyoncé’s new IVY Park line is here and available now in time for Valentine’s Day.
Beyoncé recently announced that IVY Park’s IVY Heart collection just dropped on Adidas.com, and will be at select Adidas locations on February 10th. The irresistible collection includes women’s, men’s, and gender-neutral styles, along with footwear and faux latex glove, belt bag, hat accessories, and more. Its color palette features striking red and pink shades throughout the ensembles, just in time for February 14th.
The collection’s size ranges from XXXS to XXXXL, with pricing spanning $30 to $300. The IVY Heart campaign also features recognizable figures Troye Sivan, Shu Pei, Karrueche Tran, Parkwood Entertainment stylist KJ Moody, Tyson Beckford, and Naomi Watanabe.
Queen B and the sportswear brand first announced their collaborative partnership in April 2019. Since then, several notable capsule collections have been released thus far, such as Icy Park, Ivy Park Rodeo, and Halls of Ivy, to name a few, which debuted in February, August, and December of last year.