A Day In The Life Attending New York Fashion Week

By: Madison Arend

Fashion week is the busiest time of year no matter what part of the industry you work in. I currently hold a position in the public relations department at Tiffany & Co. This is my first fashion week working for a jewelry-specific company. While Tiffany’s does not have a runway show, we are busy securing press for our many projects and campaigns coming up. Some of our latest projects include making the Vince Lombardi SuperBowl trophy, dressing stars like Kendrick Lamar for the halftime show, and lighting the Empire State Building Tiffany Blue with Sarah Jessica Parker.

Working in public relations means we are the ones who loan products to celebrities and influencers to wear as well as secure editorial coverage in magazines. With many weeks of hard work to ensure events run smoothly, fashion week is not as glamorous for corporate employees as it is for influencers (although it does have its perks).

Come along with me to see a typical day in my busy NYC fashion life!