5 Viral TikTok Beauty Products Actually Worth the Hype

By: Yashua Edwards

From messy-tok to true-crime-tok, we’ve all spent late nights scrolling on TikTok discovering new interests, helpful life hacks, and viral products worth trying.

When it comes to beauty and skincare, specifically, TikTok has catapulted many products into fame. This often results in products being sold out in stores and online.

With so many options on the market and thousands of videos going viral, it can be overwhelming to determine which products are worth purchasing. However, we put together a small list to help you get started. Here are five viral TikTok beauty products that are actually worth the hype.

Tarte Limited-Edition Cheek Stain

After thousands of Tarte fans implored the cosmetic brand to bring back their iconic cheek stain, they finally came through with three Limited-Edition Cheek Stains ($30) that are vegan and 36 percent water-based for weightless wear. With no need for a brush, this instant cheek application has a formula that is easy to blend, buildable, and comes in a delightfully fruity and fresh scent!

With amazing skin-loving ingredients such as goji, which helps retain moisture, and acerola, which promotes elasticity, this go-to cheek stain is perfect for daily makeup looks.

Revlon Oil-Absorbing Roller

Combat shine with ease thanks to Revlon’s Oil-Absorbing Face Roller ($13) made from real volcanic stone. This compact roller is small enough to carry in your purse, making it perfect for on-the-go touch-ups, anytime, anywhere. The best part? It’s reusable! Unlike blotting sheets, this roller can be used over and over again. Simply wash the stone with warm water and a gentle cleanser.

Tarte Maracuja Juicy Lip Balm

Another viral hit from Tarte is the Maracuja Juicy Lip Balm ($21), which is an all-in-one balm that provides vibrant color, gloss, and hydration by smoothing fine lines and providing maximum moisture through the balm’s key ingredient, maracuja oil. This balm contains more than ten anti-oxidant-rich fruits, including cranberry (for anti-aging) and blueberry (for Vitamin A, C, and E). Available in 13 shades (including clear), this non-sticky vegan formula smells like coconuts and gives a mirror-like shine that’s comfortable and only takes one swipe for complete coverage. Now that’s viral-worthy!

Youth To The People Superfood Cleanser

An Allure 2021 Reader’s Choice Award Winner, the Youth To The People Superfood Cleanser ($36) is an everyday, go-to cleanser packed with powerful antioxidants such as spinach and kale. This cleanser helps remove makeup, prevent pore buildup, and balances the skin’s pH. Formulated with a herbal and fresh scent, this product is non-drying, 100% vegan, and PETA-approved. Use twice a day for maximum benefits!

Glow Recipe: Glow Essentials by Mikayla

Social media star and makeup artist Mikayla Nogueira has teamed up with skincare brand, Glow Recipe, to share a kit of three Glow Essentials ($48) that have helped her achieve her signature glowy skin. The kit includes Watermelon Glow Niacinamide Dew Drops, Plum Plump Hyaluronic Cream, and Avocado Ceramide Recovery Serum. These products work together to even out skin tone, reduce redness and, provide long-lasting moisture and firmer skin. You can also find this kit at your local Sephora.

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TikTok has become a go-to social media outlet for discovering new products and tips. If you try one thing off this list, we recommend Tarte’s Maracuja Juicy Lip Balm. It feels amazing on the lips, has an amazing buttery formula, and the shades are perfect for beginners or anyone who enjoys minimal makeup!

An honorable mention we must include is the Maracuja Glossy Lip Oil ($15), which has a precision brush and a sheer pink glossy finish. We promise you’ll love it!

Let us know what ends up in your next beauty haul.