4 Must-Have Products from Rare Beauty

By: Yashua Edwards

When looking for makeup that is vegan, cruelty-free, and paraben-free but also affordable and beautiful, we look no further than Rare Beauty by Selena Gomez.

Rare Beauty gives its consumers the opportunity to let their natural beauty shine with products that don’t overpower and deliver a natural, “no makeup, makeup” look. Backed by independent studies and the winner of Allure’s Best of Beauty 2021 Award, it’s no secret why this beauty brand is a major hit. Read on for four must-have products from Rare Beauty.

Perfect Strokes Universal Volumizing Mascara

The Perfect Strokes Universal Volumizing Mascara ($20 for full-size, $11 for mini-size) is not only a universal mascara for all lash types, but it is also water-resistant with zero smudging and 24-hour ultra-black formula. A 120 subject independent study on Rare Beauty’s website stated that “100% said the brush captures and coats each and every lash from root to tip,” and “95% of all lash types had more lift.” With results like that, we’re stocking up on this mascara ASAP!

Stay Vulnerable Melting Blush

Available in five beautiful shades that range from a muted coral to a neutral pink, the Stay Vulnerable Melting Blush ($21) is the perfect minimal blush that is “Inspired by the soft, flushed look we get when we feel the most vulnerable.” Formulated to have a natural satin finish that won’t clog pores or crease, this product is an Allure Beauty Award winner for good reason. This melting blush is ideal for girls on the go who love a no makeup, makeup look.

Blot & Glow Touch-Up Kit

A two-in-one compact with oil-removing blotting sheets and a mattifying powder-filled puff, the Blot & Glow Touch-Up Kit ($26) is the perfect item to keep in your purse for mid-day touch-ups. The universal, talc-free powder and blotting sheets keep makeup in place and leave you with a glowy, not oily, finish. If you have oily prone skin, you’ll never want to leave the house without it!

With Gratitude, Dewy Lip Balm

A lip balm that’s hydrating, not sticky, creates fuller lips, and comes in eight shades including translucent!? Sign us up! The With Gratitude, Dewy Lip Balm ($16) is an everyday balm that gives a touch of color that you can build up for a more bold look! Feel the soothing effects of lotus, white water lily, and gardenia and the moisturizing effects of shea butter when you glide on this fine line blurring balm and conquer your day!

In an interview with Glamour UK, Selena Gomez shared her inspiration for creating Rare Beauty and what sets her company apart from others.

“My hope with Rare Beauty is that we have open conversations around beauty and mental health and can change the industry by breaking down unrealistic standards of beauty together.”

Not only does Rare Beauty provide amazing and affordable beauty products, but the company also aims to increase access to mental health services. Rare Beauty donates 1% of all sales to the Rare Impact Fund and raises additional funds with philanthropic foundations, corporate partners, and individuals in our community to increase access to mental health services in educational settings.

Finding a beauty product that makes you feel confident and beautiful while supporting a mental health initiative are two very good reasons to grab your favorite Rare Beauty products today online or exclusively at Sephora!